So it was almost a year ago that this amazing advertising campaign hit our social media walls but as it has just recently won at Cannes I thought it was worth sharing again and seeing how the campaign has developed.
Definitely one to take over the Dove ‘Real Beauty’ campaign in the history books, ‘Always’ (P&G owned feminine hygiene brand in the US) uncovered in research that puberty is when a girls’ confidence begins to erode. They came up with the start of the #likeagirl campaign that breaks through unconscious gender bias and shows how an everyday term society just accepts, is a sexist and derogatory concept that’s placing limitations on young girls.
This one is the next social experiment in their campaign. While not quite as strong in terms of highlighting young girls’ perception of the world compared to older women, I’m still really excited as to where this is going and how it is influencing other brands to empower females.
Being in a position of power where you are able to broadcast your views and opinions to national Australia is something that should require great delicacy, respect and critical review and consideration of all perspectives.
Unfortunately with this current treatment of Adam Goodes, those in power are not highlighting and educating wider Australia on our deeply-rooted racism, and are instead trying to sweep it under the rug.
Charlie Pickering’s review below sums it up quite nicely, thank you Pickering for using your voice for awareness and education.
This saga is entirely racially motivated. To pretend otherwise is to deny that racism against Aboriginal Australians exists; it’s to deny the wounds of our racist history and how the scars continue to fester into the present.
Read more >
Thoroughly recommend watching this short TEDEd speech by gamer Lilian Chen on how she has addressed and raised awareness of sexism in gaming.
The entire panels point was to raise awareness [of sexism in the gaming community] in a way that did not shame male gamers.
As a woman, I was sexist; even mysogynistic, against my own gender. Sometimes when you’ve been immersed in an environment long enough it can be hard to differentiate between harmful behaviours and normal ones.
While some gamers are intentionally malicious, some may not realise they are perpetuating sexist behaviours in the first place. Empathising wi these gamers is more productive than outright dismissing them.
Please, leave the accusatory tone behind… People are willing to change and they want to help.
My silence only further enabled sexism within gaming… By being vocal, you force yourself and those around you to reevaluate their actions and perceptions.
Watch it here:
Amazing amazing amazing. You must watch Bruce Jenner’s interview, it is so open and honest and educational – Jenner explains how gender and sexuality are two different things.
Also – how Kayne helped Kim become the most accepting of the Kardashian family.
PS the sound gets better.
Bruce Jenner Interview 2015 With Diane Sawyer – FULL Interview – YouTube.
Holy shit this video is amazing. Amandla Stenberg, the 16-year-old ‘Hunger Games’ actress (and I highlight her age because she has a better grasp of race issues than majority of people twice her age) eloquently explains how pop culture has appropriated elements of black culture (eg cornrows, braids, grills, twerking) and the issue that many of the white artists who have adopted elements of black culture have “failed to speak on the racism that comes along with black identity”, especially in light of the current protests in the US for police brutality against black people.
“Hip hop stems from black struggle, from jazz and blues, styles of music that were created to retain humanity in the face of adversity.”
“What would America be like if it loved black people as much as it loves black culture?”
Originally sourced from BuzzFeed News.
Sarah Silverman doesn’t find the gender pay gap funny. After doing a comedic set in the same show for the same amount of time as a fellow male comedian, he was paid six times more than her for the same job.
“I’m all for women having to work harder to prove themselves at this juncture, if that’s how it is in the world,” she says, “But if you work a job, and a man is working that same job, you should be getting paid the same.”
“It’s [women’s rights topics], that gets the most violent hate-tweets back… [It’s] so odd. [It’s] just bizarre. It creates such a rage in certain people, and of course that comes from fear.”
As highlighted in the article from Pedestrian TV, Australia’s current gender wage gap is at a 20-year high of 18.6%. Very disappointing Australia.
This one is an intriguing look into how a simple lack of awareness and blind hatred bred through generations can fester into young people in Australia turning to extremist groups like ISIS. Worth a read/watch.
Read the article here >
A simplistic look at privilege through animation. A good one for teachers and parents to share with kids, but this type of simplistic view is probably very relevant to certain adults as well.
Read article >