Diversity Barbie raising her voice.

So Mattel has just announced that it will model a doll after Zendaya Coleman (the awesome chick who had this cutting response to Giuliana Rancic’s dig at her dreadlocks looking like they smelt like weed):

zendaya quote

This is a huge leap for a brand that has been squarely seated in the white privileged blond space for many decades. Hopefully this is the beginning of diversity in the Barbie range and not just a short term fix for a lack of relevance with today’s multicultural and aware society.

I’m excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices.

When I was little, I couldn’t find a Barbie that looked like me. My… how times have changed. Thank you @barbie for this honor and for allowing me to be apart of your diversification and expansion of the definition of beauty. Can’t wait to keep doing amazing things with you.

zendaya barbie doll

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